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Peloton to Offer $1 Billion in Shares Following Selloff

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(Bloomberg) -- Peloton Interactive Inc. fell as much as 8% in premarket trading Tuesday after the company said it will sell $1 billion of stock, extending a rout in the shares.

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The share offering follows a 45% decline since Peloton slashed its annual revenue forecast by as much as $1 billion on Nov. 4 amid lower projections for both subscribers and profit margins coming out of the pandemic. Shares pared some of its initial losses and were down 2.8% at 7:50 a.m. in New York.

This is the first public offering in Peloton since its 2019 IPO at $29 per share, according to data compiled by Bloomberg. Goldman Sachs and J.P. Morgan, the two lead banks on the IPO, are underwriting the new deal.

Durable Capital Partners LP, TCV, and funds and accounts advised by T. Rowe Price Associates, Inc. have expressed an interest in buying shares in the offering, Peloton said in a statement.

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