(Bloomberg) -- American Express Co. is adding new art to its high-end Platinum card just months after revamping its rewards.
Most Read from Bloomberg
Early Omicron Breakthroughs Show mRNA Vaccines’ Weakness
Late Rout in Tech Sends Nasdaq 100 Into Correction: Markets Wrap
Jeremy Grantham Doubles Down on Crash Call, Says Selloff Has Started
Why Some Vaccinated People Resist Omicron and Others Don’t
Thailand to Resume Quarantine-Free Tourism as Covid Eases
Customers with the $695-a-year card are now able to select designs by artists Kehinde Wiley or Julie Mehretu, the company said on its website. Cardholders can also elect to stick with the card’s classic design.
After focusing for years on the metals and other materials used to make their cards, lenders are increasingly focused on design as a way to set themselves apart and attract new customers. This is the second time AmEx has turned to Wiley, known for including botanical elements in his paintings and for his official portrait of Barack Obama. Last year, Wiley developed a leafy design for the bank’s Centurion card, which comes with a $5,000 annual membership fee.
The new design “brings these botanicals directly onto the Platinum card, wonderfully capturing the essence of Wiley’s profound energy and worldview,” AmEx said. Mehretu’s version, meanwhile, “evokes the abstract modernity for which she is known.”
AmEx has been revamping the rewards on many of its most popular credit cards as it seeks to draw new business for the products after curtailing much of that activity during the height of the pandemic. In July, the New York-based company said it would add a $200 credit for hotel stays to its Platinum card along with access to additional airport lounges and discounts on a private-jet program.
Most Read from Bloomberg Businessweek
Microsoft Makes a $69 Billion Down Payment on the Metaverse
Wall Street Traders Muscle Into the Middle of Crypto
One Year Into His Term, Biden Finds Himself Boxed In on China
One Year Into His Presidency, Biden Hits a Wall. Can He Recover?
Work From Home Is Becoming a Permanent Part of How Jobs Are Done
©2022 Bloomberg L.P.
