Generative A.I.'s takeover of the tech industry has been one of the stories of the year so far, with behemoths like Microsoft (MSFT) and Amazon (AMZN) quick to get a foothold in the space. Concerns still abound however, and a well-known figure has entered the chat. Alphabet (GOOGL) CEO Sundar Pichai told '60 Minutes' artificial intelligence could be very "harmful" if used incorrectly, and called for further regulatory frameworks.
That's a sentiment echoed by Douglas Rushkoff, Professor of Media Theory and Digital Economics at CUNY; he told Yahoo Finance Live that regulation is "a necessary framework." The conversation was timely, with EU lawmakers reportedly drawing up plans to regulate the space with a new set of tailored rules. The U.S. Commerce Department has also set out its stall; it's currently fielding opinions on the need for A.I. audits and risk assessments.
Rushkoff says that when it comes to regulating artificial intelligence, the easiest way "isn't to change what A.I.s do, it's to change what we do." "Raising A.I. is a bit like raising children," he adds, "they're going to listen to whatever is going on in the room."
You can watch Brad Smith and Brian Sozzi's full interview with Douglas Rushkoff here.
Key Video Moments:
00:00:01 - Regulation is necessary
00:00:25 - A.I. is like raising children
00:00:41 - Easiest way to regulate A.I.
