Tilray Brands is acquiring eight beer and beverage brands from Anheuser-Busch, including popular names such as Shock Top and Red Hook. Tilray CEO Irwin Simon joins Yahoo Finance Live to discuss the deal. Irwin says the brands will help diversify the company's portfolio, adding that he sees "such opportunity within the craft beer business." Simon says Tilray's strategy is "how do we make craft beer cool again?" Irwin says they will try to make "craft beer cool again" by "coming up with unique products, connecting with the consumer, and, with that, we will hopefully get these products growing in the right direction." However, Irwin does say that will it cost the company money to improve packaging and market the brands.
