Americans are now drinking more liquor than wine, according to a new Gallup poll. Albert Baladi, President and CEO of Beam Suntory, says spirits "offers a lot more choice than beer has, whether you want to have a craft cocktail or you want to have a more refreshing, lighter type of spirit." Beam Suntory brands include Jim Beam, Knob Creek, Maker's Mark, Sauza, Hornitos, and many others. The company also had a large portfolio of Japanese whiskeys such as Yamazaki, Hibiki, and Hakushu, of which Baladi says "we don't have enough Japanese whisky to go around, given the demand that's out there. Some of this is fueling the pricing that you see."
