Streamers betting on loyalty with price hikes

Streaming services keep raising their prices. The Wall Street Journal estimates that the average cost of major ad-free streaming is up over 25% this year. Disney (DIS) is the latest player to announce price hikes, following Peacock, Max, and Apple TV+ who all have raised prices within the past year. Yahoo Finance Tech Editor Dan Howley details the rising prices by noting "it's basically up across the board with every major streaming service."