Why livestream shopping could be the next big thing in retail

Livestream shopping, like QVC but on the internet, was popularized in China but has grown in popularity in the U.S. on both Amazon (AMZN) and TikTok. TalkShopLive Co-Founder and CEO Bryan Moore explains the adoption of the livestream shopping trend, attributing the success to "meeting consumers where they consume content." Moore describes how the key for his company is to offer shoppers a frictionless experience, allowing them to move directly from the content to the point of purchase.

Click here to see more from Yahoo Finance's Retail Evolution: The New Era.