Increasingly, investors are hearing from companies about how they plan to use AI. Inuit is the latest to join the fray. Intuit CEO Sasan Goodarzi (INTU) joined Yahoo Finance’s Brian Sozzi to talk about how Intuit is incorporating AI into its businesses. The company is launching "Intuit Assist," a generative AI assistant. Goodarzi provides one example of how the product will work, saying small businesses could use it to help build and execute an entire marketing campaign for new products. Goodarzi says that “based on all the data that we have access to, all the investments we have made over the years, the last decade in AI, we are able to tip the odds in favor of those that need it most." When it comes to which part of his company will feel the impact of AI, Goodarzi says it's "all of them," adding that the "notion of delivering personalized intelligence experiences is really important" to all of his businesses.
