Apple showed off its new iPhone 15 line and Apple Watch . Needham Senior Media & Internet Analyst Laura Martin says the event itself was "very sleep-able through. Nothing's new. Nothing's exciting." However, Apple (AAPL) took "a very heavy-hand on their environmental pledge to be carbon neutral by 2030" and added several features to their devices related to safety, both of which, Martin says, shows the company "put a lot of money into the brand of Apple... because the product iterations were very mediocre." One area where Apple hasn't been showing off much is generative AI. Martin says Apple is "pretty far behind" three "arms dealers," Microsoft (MSFT), Google (GOOGL), and AWS (AMZN). "Those three cloud companies, it's our opinion, will end up twice as big as Apple in the end," Martin says.
