Taylor Swift & Beyoncé: 'Funflation' is in full force, Bank of America says

Forget about inflation. "Funflation" has been the theme this summer. In a new note, Bank of America lays out the pillars behind whats driving this economic force: A shift towards services spending, a healthier pricing power, a positive supply and demand trends, live events as a disruption-proof business, and sponsorship and advent experiential marketing. All of these are backed by a new wave of digital influence and yearning for live experiences that come out of pandemic era lockdowns. Yahoo Finance Live discusses the note and the shift in spending.